A creative who starts with the business strategy.
Brand, campaign, and content strategy for financial services, consumer brands, and non-profit. Currently leading creative and content at BNP Paribas.
Oh, and I'm Maureen.
Explore my work
Interviews
HoT Talks
BNP Paribas
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Wrote the scripts, filmed on set and shot b-roll outdoors, staged the space for filming, and worked closely with the editor to shape the final cuts.
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Positioned as part of the wider group strategy, this episode featured the Head of Territory (HoT) for the Canadian business. Consisted of two versions from the same shoot: a longer 8-minute cut for internal alignment, and a shorter external cut designed to position BNP Paribas in Canada as a strategic partner for clients in North America.
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Coming soon (video recently released).
My Mobility Journey Series
BNP Paribas
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Led the concept and creative direction, directed the set and camera work, and edited the final cuts.
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An internal survey flagged that employees weren't aware of the mobility opportunities available to them. To address that, I created a five-part interview series where employees shared their own mobility stories in their own words, guided questions rather than a script, to move away from a corporate tone and let authentic voices come through.
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The response in Canada was so successful that the series has been rolled out in the US as well.
Event
We Are Tennis Cup
BNP Paribas
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Led the concept and creative direction, and worked on-site as videographer, interviewer and photographer, handling the editing, colour grading and sound in post.
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Captured the We Are Tennis (WAT) Cup across photography, player interviews, and a hero edit for social channels. Elevated the visual language from previous years with a dynamic, cinematic treatment built for the LinkedIn algorithm, with engagement and reach as the core KPIs.
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Top-performing LinkedIn video in Q2, with a 7.35% engagement rate. Distributed across LinkedIn and internal channels.
Shorts
Meet the Interns
BNP Paribas
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Led the concept and creative direction, directed the set and camera work, and edited the final cut.
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To drive awareness of the BNP Paribas intern programme and increase applications among the target student audience, the concept centred on a light, social-first quiz for LinkedIn designed to drive reach and engagement.
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This LinkedIn post became the top-performing Q1 post, with 68,654 impressions and a 5.78% engagement rate.
London
Personal
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Conceptualised, filmed, and edited.
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A short reel capturing London's blend of old and new, with a quiet sense of nostalgia for what makes the city feel so unique.
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An unscripted walk through London, letting the city's rhythm guide the shoot, from quiet early morning streets to the busy, touristy energy later in the day. Used pacing to play up the tension between the two sides of the city.
“Maureen is an asset to any team she joins - all of our colleagues, senior leaders and clients had huge respect for her and the work she produced.”
— Morven Cameron, WildHearts Group
Photography
Illustrations
Vector
Personal
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Built in Illustrator using layering and vector shapes.
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A set of vector illustrations exploring different styles: flat graphic portraiture, detailed character illustration, and 3D typography.
Brand
Linen Capsule Newsletter
Yoga Jeans
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Designed the email creative, from layout through to final assets.
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Designed the email launch for the linen capsule collection to drive traffic to the new range, building the layout, hierarchy, and image selection around an elevated, natural aesthetic that matched the collection's positioning.
Motion
Heart of Vegas Sports
Product Madness
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Built this in After Effects, using kinetic typography, logo compositing, and particle effects, with sound synced to the motion throughout.
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Frame-accurate replication of a live mobile game ad.