maureen dulac

A creative who starts with the business strategy.

Oh, and I'm Maureen.

BNP Paribas

A Pulse survey flagged that employees weren't aware of the internal mobility opportunities available to them. Mobility fair attendance was tracking low.
A five-part interview series featuring real employees telling their own mobility stories. Format kept deliberately human, guided questions and no script, to cut through corporate tone.
Concept and creative lead. Set direction, camera direction, editor.
Ran across Career Days communications and contributed to a measurable increase in mobility fair attendance.

BNP Paribas

Drive awareness of the BNP Paribas intern programme and increase application volume among the target student audience.
A two-format approach split by channel and intent. A social-first light quiz for LinkedIn to drive reach and engagement, and an interview-style film for the website where past interns talk through their actual experience.
Concept and creative lead. Set direction, camera direction, editor.
The LinkedIn reel became BNP Paribas Canada's top-performing Q1 post. 68,654 impressions, 5.78% engagement rate.

BNP Paribas

Capture the BNP Paribas Canada WAT Cup across stills, player interviews, and a hero edit for social and partner channels, all in a single shoot day.
Elevated the visual language from previous years. A dynamic, cinematic treatment designed for the LinkedIn algorithm, with engagement and reach as the core KPIs.
Concept and creative lead. On-site producer, photographer, videographer, and editor. Colour grading and sound in post.
Top-performing Q2 LinkedIn video for BNP Paribas Canada with a 7.35% engagement rate. Distributed across LinkedIn and internal channel.

Product Madness

Frame-accurate replication of a live mobile game ad.
Built in After Effects. Kinetic typography, logo compositing, and particle-driven sequences, with sound design synced to motion across scene transitions.
Motion designer.

Personal

A short film holding London's historic stillness against its modern pace, letting the contrast carry the piece.
Pacing and framing used deliberately to build tension between the two identities.

Personal

Vector work exploring three distinct visual languages: flat graphic portraiture, detailed character illustration, and 3D typography.
Built in Illustrator through layering and vector construction.
Graphic desginer.

Yoga Jeans

Email launch for the linen capsule collection, designed to drive traffic to the new range.
Layout, hierarchy, and image curation built around an elevated, natural aesthetic that matched the collection's positioning.
Designer and creative direction.

Technicolor Games

Position Technicolor Games' AAA client roster and production capabilities to a games industry audience.
Design and copywriting to final delivery. Editorial pacing structured around capability rather than chronology, so the studio reads as a partner rather than a vendor.
Designer, copywriter and creative direction.